French Winemakers Fight For Their Right To Advertise

By Julius Turner


If you are a wine tasting maestro, you will find it hard to disagree that the level of approval you would give French wine is miles above that which you would give ordinary wine from other parts of the world. French wine is simply unrivaled when it comes to the taste it produces.

The reputation of the Bordeaux wine has only grown because of the quality it delivers. Its region has throughout the ages, been viewed as having the best wine producing vineyards in France and in all corners of the world. This is why its market has the capability to grow if and only if the right buttons are pressed.

With all this promise, you will be shocked that the red stuff is not flying off the shelves the way it should.

Throughout time, there have existed stipulations and requirements that have made the prosperity of the wine industry decline.

Wine distributors are definitely underdogs compared to other industries that can freely promote their goods and services. You definitely cannot say that the two are on a level playing field because the existing rules that bar outright promotion of alcohol leaves one having more advertising rights that the other.

Other proposed methods that can make French wine go far into reaching markets outside Europe is to have labels that brag about the origin, quality and type of fruits used to make the wine. The producers themselves are backing this view so it should have some weight.

What is with all the tough rules that act as impediments to the success with which the wines leave the vineyards to the tables of many deserving people in far away markets? It is time the regulations be lifted. The French government should wake up and smell the coffee.

If the recommendations put on the table by the lobby groups are taken seriously and acted upon, you are sure to see a turn around in the overall market behavior of the French wines.




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