Coffee Cup Advertising- The Strongest Form Of Brand Reinforcement

By Johnny Lowery


Your brand is continually re-affirmed with coffee cup advertising. Many people love to drink coffee. And if you give away free coffee cups, then people will be sure to use them since they love free things. It is unlikely that it will ever be thrown out like other promotional tokens, such as caps or key chains, so you never have to fret. Not everyone can use baseball hats. Plus, people probably already own more than enough key chains. And with coffee drinkers returning to their local cafe, your ad will be viewed daily during the life of your campaign.
Microsoft has used coffee cup advertising among others. In late 2007, Microsoft had a campaign for their new Windows Mobile 6, and had a specific target audience that they wanted to reach. With coffee cup advertising, Microsoft was able to reach the Blackberry business users through cafes where their selected target market was located. Their promotional cups were put in and around the cafes located in the lobbies of financial institutions and accounting companies in the greater business areas. Better than Microsoft had expected, the campaign with Windows Mobile 6, was successful beyond what they anticipated. 9 out of 10 consumers who received coffee cups were Blackberry users. Plus they were able to sell 30 units in the first week.

Today, you can find many businesses offering marketing solutions for coffee brands through artwork designed on coffee cups. They will use the space in the coffee cup to imply a message so that it reaches consumers effectively. These firms take advantage of the quality time a consumer handles a coffee cup to promote a brand or a concept. Some firms even offer media kits, which include the designing of the artwork, set-up, and materials as well as the printing of the design. Some even gave clients the chance to get their own designs for the coffee cups. They'll just help out regarding the artwork set-up on to the coffee cup.

Many use logo coffee cups since they last forever. A television advertisement doesn't stay on the television forever. Immeasurable money is spent on television ads, but it lasts less than one minute every time it's shown. Of course television advertising is effective but the one thing it cannot provide is the continual advertising of the coffee cup. It'll work again and again to make new people aware that the business exists. This means that that coffee cups are a long-term earner for any business. In the short-term, logo coffee cups are ideal for business since they give an immediate boost to sales. These logo cups have an immediate impact on business. The opportunity to advertise to so many people
Many use logo coffee cups since they last forever. A television advertisement doesn't stay on the television forever. Immeasurable money is spent on television ads, but it lasts less than one minute every time it's shown. Of course television advertising is effective but the one thing it cannot provide is the continual advertising of the coffee cup. It'll work again and again to make new people aware that the business exists. This means that that coffee cups are a long-term earner for any business. In the short-term, logo coffee cups are ideal for business since they give an immediate boost to sales. These logo cups have an immediate impact on business. The opportunity to advertise to so many people so quickly is not possible in any other fashion. Also the best thing about this type of promotion is that it is cheaper compared to any other type of advertising that a business can find.

With all the advantages of logo coffee cups, coffee cup advertising has become the best form of brand reinforcement in advertising. Coffee cups became a popular promotional product due to their incredible return for the company's marketing and promotional budget.




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