A Disastrous Dessert Restored to Beauty

By Judy Phan

A sugary headline for you: in this season of Mardi Gras, everyone in the community can still take pleasure in enjoying the crown jewel of New Orleans, the King Cake.

This King Cake is an oval-shaped bakery specialty. It is a mixture of coffee cake and French pastry that is overwhelming with history and so with taste. Rich colors, or Green for Faith, Purple for Justice and Gold for Power, were used to embellish this cake. It was these colors that represented the crown jewel that showed respect to the three wise men. They were the ones who gave gifts to the Christ Child during the Epiphany. Inside this cake is a tiny plastic baby and whoever reveals this, will become "King for a day."

In New Orleans, the famous Randazzo's Camellia City Bakery were the ones who produced the talked-about King cakes. Even if tragedy had struck them with Hurricane Katrina, the store still opened just recently. Together with DHL, they had a special program for the people of New Orleans, the displaced and the active for Mardi Gras, to restore back the taste of home.

Owner of Randazzo's, Tricia Zornes, said" Continuing local traditions like Mardi Gras helps revitalize the New Orleans economy, improves morale and shows the world that we can rebuild and re-establish the culture that has made New Orleans special."

It was a shipping company, called DHL that lend out a hand in the reconstruction and celebration of its reopening. They have designed a co-branded shipping box that was specially crafted. This box will be opened from the top so that the lavish icing will be protected and its shape will not be deformed.

Zornes added that after almost everything was gone, the shipper's sales representative gave all of his energy and time in helping restore back the bakery, from the expensive baking tools to the construction itself. Zornes said, "In addition to helping us create a new distribution process, he went beyond the call of duty in offering to help paint, or do any odd jobs that would help us get up and running quickly."

"DHL has been committed to leveraging its resources to support disaster relief and long-term reconstruction along the Gulf Coast, and is now pleased to be able to support the private sector in rebuilding their businesses and their livelihoods," explained Kay Hart, Senior Vice President, Corporate Communications, DHL Americas.

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