Coffee cup advertising and branded coffee cups have been shown to deliver an increased positive conception of a brand. Coffee is one of the most consumed beverages in society. People drink on average 3 cups of coffee per day. Coffee cups are a great opportunity to expose your brand to mass audiences in a cost effective way.
You might not believe it but coffee is the world's valuable traded commodity after oil. Plus there are so many cafes adding a unique caffeine rush to your advertising campaign. Coffee cup advertising will bring good results to your business. The price of the cup on a take-away coffee implies about 40% of the hard costs to make the coffee. So just imagine how much you can save on your bottom end costs. Imagine 100,000 mini-billboards delivering your customers message into the hands of your country's biggest salary earners. That's right. Cup advertising literally take your advertising campaign to the hands of thousands of consumers monthly. Straight from the espresso machines, to the elevators, desks and lunchrooms of corporate people, coffee cup advertising offers the perfect "guerrilla marketing" tactic for your client. Coffee cups give a funky and effective advertising channel ideal to advertise your website, products, and services as part of effective multi-channel campaign.
Also, coffee cups are attention grabbing. It communicates your message effectively with a 95% read through ratio - giving the highest reader retention rates in advertising. You don't only build awareness through coffee cup advertising with the repeated impressions that coffee drinkers normally get their daily coffee in the same place. You also have positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On-the-go people g
Also, coffee cups are attention grabbing. It communicates your message effectively with a 95% read through ratio - giving the highest reader retention rates in advertising. You don't only build awareness through coffee cup advertising with the repeated impressions that coffee drinkers normally get their daily coffee in the same place. You also have positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On-the-go people g
Also, coffee cups are attention grabbing. It communicates your message effectively with a 95% read through ratio - giving the highest reader retention rates in advertising. You don't only build awareness through coffee cup advertising with the repeated impressions that coffee drinkers normally get their daily coffee in the same place. You also have positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On-the-go people generally consider advertisements as welcome distractions so they receive them favorably. Furthermore coffee cups boost customer loyalty, which is something irreplaceable. Customers who receive free items after they buy something tend to remain loyal to the company. The business that offers freebies like logo coffee mugs is in some way viewed as more stable. Customer loyalty also goes beyond repeat business since loyal customers talk highly of the businesses that they like best.
Perhaps you'll be just a little worried about another company's brand being on your coffee cup. But you shouldn't. First of all, coffee suppliers have been advertising on coffee cups for years and how has that been of any benefit to you? That's right, it hasn't! Secondly, the campaigns show a good and vibrant image. Surveys show that customers are fascinated and interested about the quality and originality of advertised coffee cups.
Understanding the benefits, many businesses owners are now turning to coffee cup advertising to grow their business. They distribute the coffee cups at train stations, motorway service stations, universities, airports and many other locations. With no more expensive packaging costs and an endless supply of vibrant coffee cups to use in the store, the bottom line profits could possibly be making a turn for the up.
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Perhaps you'll be just a little worried about another company's brand being on your coffee cup. But you shouldn't. First of all, coffee suppliers have been advertising on coffee cups for years and how has that been of any benefit to you? That's right, it hasn't! Secondly, the campaigns show a good and vibrant image. Surveys show that customers are fascinated and interested about the quality and originality of advertised coffee cups.
Understanding the benefits, many businesses owners are now turning to coffee cup advertising to grow their business. They distribute the coffee cups at train stations, motorway service stations, universities, airports and many other locations. With no more expensive packaging costs and an endless supply of vibrant coffee cups to use in the store, the bottom line profits could possibly be making a turn for the up.
About the Author:
It's not at all unusual that things such as paper cups can be employed in creative means to help your online business grow. Right now there are firms that are experts in coffee cup advertising that you could consult when you choose to take this course. Read up on them online today.