Every day 60 million e-mails are sent out around the world. MySpace alone has over 186 million users! Technology has given us so many ways of communicating, but are we truly connecting or just corresponding? Are we adding people into our lives who share our values or merely collecting a list of profiles? Are we deepening relationships or just maintaining them?
As much as we want to nurture every relationship, advances in technology have given us access to more relationships and less time to deepen them. And yet what most of us know, and what I have discovered working with more than 3.5 million people from over 80 countries, is that the quality of our lives is the quality of our relationships. And since life is relationships, relationships follow the rules of life—they either grow or die. Your relationships are as strong or deep as you choose to make them. If you spend quality time in your intimate relationships, if you connect with your families and your friends, those relationships will flourish. If you nurture your relationships with your clients and really meet their needs at a higher level, you build long-lasting connections. Conversely, if you don't grow your customers, you go out of business. If you don't reach your family or friends, those relationships get stripped of the substance and texture they deserve.
Ken Blanchard once described life as a game of Monopoly—no matter how many properties we buy or how many houses we build, at the end of the game “it all goes back in the box.” All we have ultimately are the relationships that we nurtured, the lives that we impacted, and the ones that have touched us. All we have are the experiences that we have shared. When two people meet, a third world is created. And with today's technology, that world can grow exponentially.
Technology such as Twitter has the potential to give us more than just an opportunity to tell others what happened in our day. If we understand and appreciate what Twitter is capable of, we can use it to instantly share our lives with others, and we can use it to reach more people in a meaningful way. Imagine if you could share the magic moments in the days of your kids or family that otherwise you would have missed. Imagine if you had cost-efficient and fast marketing tools that met existing customers where they are and that also helped you acquire new customers. Imagine if you had the power to build a network of like-minded peers, a community of shared ideas and creativity.
In Twitter Power, Joel Comm provides us with the tools, techniques, and benefits for growing our network of resources to create even more fulfilling connections. He shows us the powerful uses of Twitter for brand expansion, building a community that ultimately enriches us personally and professionally and allows us to grow and contribute beyond ourselves.
Joel explains the effortless ways we can make a contribution by being a mentor as well as sharing in the interests and passions of others. In Twitter Power, Joel teaches us how we can use technology not just to correspond, but also to connect. He shows us how the Internet can give us the freedom to experience the depth of relationships, and how it can help us achieve and sustain an extraordinary quality of life—a life of meaning.
With deep respect,
Anthony Robbins
Peak performance coach
Chairman, Robbins Research International, Inc.
Author of Unlimited Power and Awaken the Giant Within